Path for Mastering Persuasion

Introduction

Aligned BookCourse: The Persuasion BookCourse

Goal State: Excel at ethical persuasion.

The path for reaching the goal state involves progressively learning the fundamentals.

1. Learn a fundamental – through short, clear lessons and examples.
   
2. Apply it in real life – using simple practice tasks and reflection prompts.
   
3. Get feedback – from results, reactions, or guided examples.
   
4. Reflect – think back on your experiences and figure what worked, how to improve concerns, and the next steps towards excellence.

Path

1. Persuasion. Persuasion is the process of changing the beliefs, actions, or identity of your target.
2. Ethical Persuasion. This type of persuasion involves focusing on the best interests of your target and using methods that are acceptable.
3. Manipulative Persuasion This type of persuasion uses unethical methods—such as misinformation, coercion, or psychological manipulation—often ignoring the target’s best interests.
4. The 5 Filters Model Persuasion succeeds when your target’s brain—often automatically—says yes to five key filters: value, risk, identity, clarity, and autonomy.
5. The PSSA Framework. PSSA is highly effective, 4-part framework for persuading others: Problem → Stakes → Solution → Action.