Drive Loop

The Drive Loop (What)

The Drive Loop is a universal pattern that explains both actions and beliefs as responses to underlying motivators.

People act—and often choose what to believe (consciously or not)—in order to resolve discomfort, meet needs, or achieve goals.


Core Pattern

Motivator → Response → Resolution


Before Response (Anticipation Phase)

Motivator → Response Considered → Anticipated Resolution


After Response (Result Phase)

Motivator → Response Taken → Actual Resolution


Notes


Use the Drive Loop to:

Examples

Motivator Action Resolution
Thirst Drink water Hydrated
Hunger Eat food Satiated
Loneliness Call or meet a friend Connected
Fear Escape or resolve threat Safe / Fear reduced
Curiosity Search or ask questions Informed / Curiosity satisfied
Boredom Start a fun or engaging task Stimulated / Engaged
Pain Take medicine or rest Pain relieved
Injustice Speak out or take action Fairness restored / Justice felt
Ambition Work toward a goal Progress made / Achievement felt
Desire for belonging Join a group or team Sense of belonging fulfilled
Desire to understand Study chemistry Knowledge gained / Understanding improved
Need for items Shop for essentials Items obtained / Need fulfilled
Playfulness or humor Tell a joke Laughter / Social connection

Rationale

Here is why deeply understanding the drive loop is worthwhile.

  1. Understand and explain why people accept beliefs and choose action.

  2. Modify beliefs and actions (self).

  3. Maximize your abilities to ethically modify beliefs/actions of others. That, excel at ethical persuasion.

Drive Loop (How?)

Principles

  1. People choose what to believe. These beliefs can be altered but this is generally done by the person themself.

  2. People believe and act according to this loop: motivator → action → resolution.

Framework (How To)

  1. Goal State: Figure out the action/beliefs you want in your target.
    1. Target can be yourself.
    2. Target can be external: person, group, dog,
  2. Figure out the motivators and desired resolution of your target.
  3. Address these motivators and resolution (show understanding).
  4. Guide your target so that they see the linkage between their motivators, their desired resolution, and the actions/beliefs articulated in the goal state.